Influencers of all shapes and sizes from all over the world are welcome to apply. Let me break it down: Tiers: Nano-influencers: 1,000 – 10,000 followers. Influencer marketing is at one of its highest peaks in the digital beauty world, with many influencers now launching their own beauty brands and products. Below are the types of influencers who can become a good match for beauty brands. However, one trend that you should keep up with in influencer marketing is the presence of micro-influencers . It hit five million views in the first 24 hours, and the brand hashtags #UrbanSkinRx and #UrbanRx racked up 30 million views in one week. For instance, social media sites, as well as blogs help convey the story of your products easily. Micro-influencers in 2021: 8 Things Brands Should Know Working with influencers is one of the best marketing methods in the modern age. They are the ones sending free product to Instagram influencers/small blogs. Beauty Clout will get your products, services, and events in front of the influencers that match your desired demographic. Huda Kattan / Huda Beauty Glow Coco Hydrating Mist. It’s thought that the work of beauty influencers has helped the cosmetics industry experience considerable growth in recent years. But this is not the only reason beauty brands work with digital influencers on Instagram. Learn more about what sets up as a top global marketing and talent agency here. How top brands have turned to macro-influencers in 2020. This is often smaller brands that can’t pay influencers. So far, in 2020, beauty, fashion and hospitality brands have implemented a variety of impressive macro-influencer strategies. With Huda Beauty being the juggernaut brand it is, it’s hard to remember that it started out as an influencer brand, too. While Estée Lauder has been known to recruit ambassadors like Kendall Jenner, the brand has also worked with micro-influencers on YouTube and Instagram. How ‘Micro-Influencers’ Can Work with Top Beauty Brands P1: with Nur of NurberXO: Beauty and the Vlog Podcast 78 Be sure to check out my FREE eBook : How to Create Impactful Content During COVID-19 Pandemic ! These factors could include: Ease of relationship with an influencer, timeliness in an influencer’s communication and work, quality of influencer’s work and care for detail, and the ability for the influencer to meet or exceed a brand’s post requirements. 43% of consumers follow beauty influencers, making them the second most popular type of influencer, just behind entertainers. Ashley Boggs, a micro-influencer with 36,900 followers, posted a video to TikTok showing the results of using Urban Skin Rx’s Even Tone Cleansing Bar. Huda Kattan is a Dubai-based makeup artist who has a massive 22.5 million followers and is well-known for her approachable, easy-to-follow makeup tutorials. They started from a university dorm and garden shed in June of 2015. Working with beauty influencers is a marketing technique that is nowadays anchored in the strategies of all the brands in this sector. Indeed, 96% of beauty brands are now on instagram. With all that in mind, we should take a further look at the 11 beauty brands you should take example on for your influencer marketing strategy. Beauty Clout is the influencer marketing platform for both micro-influencers and macro-influencers. But big influencer names are not the only ones who can benefit from beauty and makeup promotions. They focus on finding the right brand for influencers while as being an influencer themselves. Instagram influencers. Connecting brands with all types of influencers across multiple social media platforms. Beauty Influencers Huda Kattan / @hudabeauty. With a number of them, we have been able to form a longer-term relationship that goes beyond a single post, and extends to having Alchimie become an integral part of their skincare rituals. 46% of professionals believed Micro Influencers are the most effective tier of influence for their brands. Today, more and more brands in this industry are collaborating with beauty micro-influencers (between 5,000 and 100,000 followers on social networks), as they are highly appreciated prescribers by Internet users. Influencers with big audiences don’t necessarily translate to sales. Fashion Brands need YOUR help! 10,000 members + Influencers are always looking to work with new brands in beauty & fashion. They are always searching Instagram, Youtube and other platforms for talent. Connecting brands with the best beauty & fashion influencers to generate sales and clout. This beauty blogger and makeup artist (MUA) is highly sought after by brands… For example, popular beauty brand @NYXCosmetics successfully uses relatable photos from influencers with fewer than 100k followers to promote products. Small brands can get tuned in by following big name influencers – and seeing who the hard-hitters are following and engaging with! Our influencer categories include Beauty, Women's Fashion, Mommy, Menswear, Lifestyle, Food, Travel & many more! Kairos Media is a full-service digital communications agency with content creation, influencer strategy, and media buying at the heart of what they do. Some of the brands they work with include GoPro, Nestle, McDonald’s, and Disney. ... Celebrity Influencers, Macro Influencers, and Micro Influencers. Fashion. Mid-tier influencers: 50,000 – 500,000 followers. Our Influencer Community Over 30,000 Influencers use BrandBacker to receive new opportunities. You can receive products to share with your followers and collaborating with Elizabeth Mott will certainly be as enjoyable as you make it. At this point in time, the power of the fashion influencer is a vital form of brand marketing. Based on your pre-set influencer campaign goals, it is critical to also assess other key factors of success when you are reporting. 5. This top-tier group of influencers are seen as celebrities, not only in the beauty world, but across a variety of different industries. Find Sponsorships from leading Fashion Brands for You to Promote on Social Media! Rather than showing products exclusively on models, brands can help build trust by showing products on micro-influencers who are already are familiar to a segment of a brand’s followers. #1: Daniel Wellington When discussing successful influencer marketing examples seamlessly integrated with a social media marketing campaign, the list would be incomplete without Daniel Wellington . You Might Also Be Interested In: How ‘Micro-Influencers’ Can Work with Top Beauty Brands – with NurberXO: Beauty and the Vlog Podcast 74 While influencer marketing is used in practically all industries now, beauty brands love collaborating with influencers. Your lifestyle and experiences also matter when it comes to beauty products. Brands have recently shifted to micro-influencers, whose advantages we developed in this other article.Micro-influencers bring more engagement in the form of likes, comments and other signs that their audience is genuinely paying attention to what they have to say. GET PAID. How I found brands that collaborate with micro influencers In 2016, for example, the industry was expected to earn more than $62 billion in revenue. , it accounts for 86 percent of the influencers that love makeup and would love to work with include,! 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