The best way to test the messaging in your campaigns is with A/B tests. With an increase in leads, you will in turn see an increase in revenue, thus influencer marketing is an excellent strategy to use if you want to grow your business. – Everything you need to know, Opt-In Influencer Networks – Why They are Wrong for Influencers and Don’t Work for Brands. That includes understanding what you want the influencer to say, and not say. Plus, it can get buried in their inbox amongst the dozens of other emails they receive each day. If you want to sell more stuff in Poland and reach out to Polish influencers, you better write that email in Polish. So, if you want an influencer to notice your email (and you probably do), you’ve got to write an eye-catching subject line. GRIN also recommends this free guide: How to Get ROI from Influencer Marketing. As a result, people don’t get to see the complete context of your subject line and may ignore your email. You should always be testing your influencer outreach emails. According to Neil Patel, most marketers will achieve an ROI of $23 for every $1 they spend on influencer marketing, so it’s easy to see why companies are investing more money in influencer marketing strategies. “Will the influencer demand weird terms?”. So, if you want an influencer to notice your email (and you probably do), you’ve got to write an eye-catching subject line. Here’s how to word the first influencer collaboration email. Depending on the form of the meetup and the time spent communicating with your contact prior to emailing him/her, you can go either casual or polite with your follow-up email subject line: 10 Things Every Outreach Email Needs to Have and Every Influencer Wants to See Posted by Sasha Galkin on January 2, 2014 in Content Strategy Be the first to comment Follow these guidelines for a perfect first email to an influencer, from a smooth opening to … If you don’t hear from them after a while, they’re not interested. Although a lot of influencers work with companies because they are paid for their endorsement, there are other reasons why influencers will choose to work with you. I thought it was something my audience would appreciate, so I shared it with my social media and email subscribers. According to an ACTIVATE study, 72% of marketers choose to reach out to influencers directly. Resist the temptation to use templates. One thing people are always asking us at CloutHQ is how to get more responses and replies to their influencer marketing outreach emails. Influencers know when you’re being lazy and copying other people’s emails. If an influencer doesn’t meet your criteria, move on. You can try sending them a third email after a few weeks, but if they don’t respond after 3 emails, you can assume that they’re not interested in collaborating with your company. Try partnering with people who know what they’re doing to spare yourself the headaches. You might need to spend a little money translating an email, but this shows the influencer you put thought into the message. HOW TO START: Send us an email at shop@apeach.com with the following Subject: "APEACH X COLLAB" Message: Link to your social media ha 1. As a result, the first email should capture the influencer’s attention and make it easy for them to respond to your note. Link to other work Elle referenced other big name brands she had worked with, which is a great way to show that you’re a trusted influencer. Regardless of the nature of your reply (acceptance or refusal), being a service provider (influencer), it is imperative to respond to a collaboration email as quickly as possible. Clearly states the purpose of getting in touch. Of course, this can still take a ton of time. Here’s the truth: personalized emails get more results. Why is this a smart partnership? It’s important to understand that you won’t see huge improvements from your A/B tests right away, and most of your tests will result in small improvements. Don’t try selling carpet cleaners through someone like Selena Gomez. If you’re interested, we can set up a phone call this week to discuss starting a collaboration that would bring value to both our audiences. Samples? But do you know what not to write in your outreach email subject line? Try this template to convince an industry influencer to promote your products or services: Subject: Are you open to a collaboration with [Company]? Subject line: (Influencer Name), Let’s Work Together! Builds familiarity with your prospect. After locating the influencer of your dreams, it’s time to put on your bravest face and get in touch with them. Do you like our styles? I’ve been following your profile at (social media name) for quite a while now, and I’m impressed. Reach, engagement, or sales? This sounds more appealing for influencers as it implies better perks and a longer term partnership. They likely receive loads of emails from brands daily, so your email must be able to stand out. Here we go. There’s a good chance that the influencer you’re reaching out to is being contacted by other companies, and they’re getting multiple emails every day. Personalised email. And, at this point, you probably know that the main purpose of influencer marketing and outreach is to boost your company’s sales and leads. These folks are busy, and you’ll need to fight to get their attention. At least at first. Her followers don’t care! The crucial thing is to customize your brand pitch. What do you need from this collab? Here are some of our faves. ❸ Invite them to become a brand ambassador. Do you need user-generated content, reviews, or something else entirely? 35% of email recipients open emails solely based on the subject lines. Aaron’s email is short, easy to read, clearly states why Aaron is reaching out to the influencer, and it includes a clear call to action at the end of the note. There are several ways in which you can do your influencer outreach, but direct influencer outreach is the most common method. Ends with action steps. Just for reference here are some projects I’ve worked on – just to let you know I follow through and am serious about making this work: [links to projects]. Body: Also, if your blog gets a lot of traffic, it can be beneficial for an expert to write a guest post on your site. If you want to work with influencers to elevate your brand's reach to the next level, you need to convince them that you are a brand worth working with. There’s proof this works, too; a study by Return Path discovered that subject lines of 49 characters or less were opened 12.5% more often than those emails which had subjects of 50 characters or more. In order to maximize the chance that your email will get a response, it should be concise, relevant, scannable, and include a clear call to action. You’re probably reaching out to a young, hip influencer. Do your research before contacting an influencer. Get their name right, spell words correctly, and use proper grammar. Step #3: Determine an Appropriate Offer. Keep your email less than 100 words or nobody will read it. Pique the influencer’s interest by including their name in the subject line. While getting the influencer to partner with you is the main objective, any kind of response is better than silence. A great outreach email does four things: 1. Once you have done the research and you've successfully started engaging with your identified influencers, it's finally time to write that email. Research shows that a personalized email subject line alone will get 50% more engagement. Money? A catchy subject line that makes them want to read your email … But don’t turn into an online stalker. Keep your introduction super short. If you are not entirely clear on your message, you will find it hard to write an interesting subject line that will entice the reader to open it. You’ve heard the term influencer outreach thousands of times before. Okay, onto the good stuff. Don’t be afraid to get quirky or funny here—subject lines are supposed to be cool! There are plenty of approaches for this first influencer message, but they should all cover some basic information: Once a blogger or influencer has expressed interest in working with you, it’s time to determine an appropriate offer. You sit down at your laptop to write the email and …. Download How to Get ROI from Influencer Marketing, How to Write an Effective Influencer Collaboration Email, What DTC Brands Need to Know About Selling on Amazon, State of Influencer Marketing in 2021 Predictions from Industry Experts, Top 5 Ways to Personalize Your Customer’s Shopping Experience for Ecommerce, Cross-Platform Content Marketing on Social Media, Quick Guide to Customer Advocacy Marketing, → Free Download: Influencer Outreach Templates, According to Neil Patel, most marketers will achieve an ROI of $23 for every $1 they spend on influencer marketing, Aaron Agius, director of Louder Online, and it was shared in Entrepreneur, David at Mention achieved a 53% reply rate, 0 to 100 Getting Started with Influencer Marketing Chapter 3 Toolkit, What Are Influencer Pods? After analyzing your open rates, you can start optimizing emails for the reply rate, and if you have links in your emails, you should measure click-through rates. ❹ List the benefits of being your brand ambassador. When in doubt, download Grammarly proofread your emails for free. In our digital lives and real lives. There are numerous influencer outreach email tips out there. I thought you’d be interested in working on this project because [reasons]. Here’s an example from Aaron Agius, director of Louder Online, and it was shared in Entrepreneur: My name is [your name] from [company]. 3 best influencer outreach email examples of all time ❷ Briefly introduce your product by highlighting its benefits and what makes it different to excite the influencer about collaborating with you. Something like, “Melanie, we’d love to work together” or “Your followers will love this product, Melanie” will get an influencer's attention. Tip 1: Quick Response. Try not to spend too much time writing your subject lines. Related: Email Marketing for Business Owners. Your third email could look something like this: I wanted to check in one last time and make sure you don’t miss out on [influencer marketing opportunity]. The influencer probably won’t read it. © Grin Technologies Inc. 2020. The bulk of your email should detail the influencer partnership itself. I sent you an email last week about [project] that I think could be beneficial for us to partner up on. All rights reserved. Some experience. Email subject line when following up after a meetup. Even if you have a perfect first email, it can be difficult to get a reply. A clear, concise email that puts across all the relevant information and prompts the reader to take an action is what you want to send. “Enough” is a hard number to pin down. No matter what language you’re speaking in, use jargon or slang. This would reflect your humble and responsible attitude toward … 3. If you’re interested, I’d love to get your take on the project and figure out how we can make it beneficial for both parties. To remove the guesswork out of email subject writing, we’ve compiled 19 actionable tips for you. Influencer marketing takes a lot of effort, but it’s worth it. According to a poll on the Tomoson blog, 59% of marketers are p… But these outreach emails are fraught with social anxiety. This personalizes the message and grabs their attention. 5 Foolproof Ways To Write The Best Influencer Outreach Email. This maximizes the chance that you will catch the influencer at an ideal time. Naturally, your influencer outreach email template should end with a strong call to action - you can easily use an email signature for this purpose. David at Mention achieved a 53% reply rate with this follow-up email: I’m [your name] from [company]. You’ve put a lot of love into writing this email. Successful influencer collaborations take time to increase engagement and improve sales. Writing the perfect email collaboration could lead to getting answered. Misleading subject lines might get high open rates, but they will annoy your target audience and negatively impact your conversion rates. Craft an irresistible email. Oh, and we shouldn’t have to say this, but please: proofread your stuff. In fact, simple, clear subject lines can get high response rates. You’ll get content from a respected expert in their field, and they’ll get their work posted on a site with a large audience. Easy, right? However, over time, testing can increase the effectiveness of your campaigns and the ROI of your influencer marketing strategy. When you begin analyzing email metrics, you should start by looking at open rates. I’ve been following your blog since 2013. There are plenty of fish in the sea. Influencers are busy, and sometimes, they may forget about your email before they have a chance to respond. If that sounds like a dream come true and you’re ready to leave Email Hell, get started with Trend for free now. There’s nothing more awkward than rescinding a partnership because you did research after the fact. Instead of fishing for leads, get them in your inbox and have your pick of the litter. And the stats don’t lie: Influencers have over 22 times more conversations about product recommendations than your average consumer. You’ll have assumptions about ideal influencers and the things that will resonate with them, but unless you test your hypotheses, you won’t be able to make data-driven changes to your campaigns. As a result, it’s critical that you start off on the right foot with an exceptional outreach emailing strategy. Whether through making a valuable introduction or featuring them on your popular website, there must be something in it for them. | APEACH X INFLUENCER COLLAB Are you interested in collaborating with A.PEACH? 4. The offer you make when reaching out to a blogger or social media influencer to initiate a collaboration will depend on many factors. So be sure to personalize and avoid copy and pasting on your collaboration email. Make sure every influencer email is backed by a solid campaign strategy. For every $1 spent on influencer marketing, you earn $23 back. Behind every great influencer marketing campaign is a great relationship, and as every marketer knows, a first impression is a lasting impression. I’ve come across your work on various occasions and really enjoyed [a project of theirs you enjoyed]. 5. Enough followers. While the email subject line should prompt the influencers to open your email, the content of the email should nudge them to respond to you or take your desired action. Provides value. Pitch is not unnecessarily lengthy – it concisely explains the project and puts the focus on the journalist’s audience. Your relationship with an influencer should be mutually beneficial, and your outreach emails should reflect this fact. Start the body of your email with a friendly greeting, the influencer’s name, and a short introduction. It’s important to highlight what the influencer gets out of this partnership, but at the end of the day, it’s about your needs, too. If you can get them to respond to your email and tell you why they’re not interested, you’ll be better equipped to reach out to them about other opportunities in the future. It should provide the answers to who owns content rights, what are the expectations from the collaboration, and so on. Influencers need, at a minimum, 2,000 followers to be worth your while. Because when getting to the decision point, end users respect influencers very much. Now for the tough step: Writing a message that will grab an influencer’s attention and entice them to work with you. They may be busy on the day you first reach out, but if you wait a few days before sending them another email, you might catch them on a day when they are less busy. Give context. It ain’t a good look. Exclusive interviews. This should include important dates, your goals, and what you need out of the campaign. Consequently, you should make sure that you have good open rates on your emails before looking at other metrics. While many subject lines can be effective, it’s important that your subject line indicates what’s included in your email. Advertise on Their Website Must-reads for eCommerce and DTC. Additionally, you can create two versions of the copy within your emails and see which version results in a higher reply rate. Have fun! Mention specific posts that show this. I’m not sure if you recognize me from Instagram but I’ve been loving your content recently! The 10 most helpful influencer collaboration email subject line templates 1. If you’re not a fan of writing emails until your fingers bleed (and we don’t blame you), consider using an influencer marketing platform like Trend instead. Please, oh please, don’t borrow an influencer collaboration email from the internet. The body of the email should include the juicy deets of your campaign. First of all, the subject line tells them there is an opportunity to collaborate. If your pool of email addresses is too large to edit email by email, you can cut the process short with template variables. Chances are, you won’t be the influencer’s first collaboration offer, so they’re familiar with the terminology and … Picture it: you’ve found the perfect influencer. Let me know if you’re interested in working something out. 35% of email recipients open emails solely based on the subject lines. However, 61% of marketers think it’s difficult to find the right influencer for their marketing campaigns. 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