How to Approach Influencers to Promote your Products. Mentioning a few posts you really like or that you like my writing style shows you’ve taken the time to get familiar with my blog, which means a lot! If you’d like to take some lifestyle shots with my product, I’d be happy to send you some samples. TYING IT ALL UP: This is admittedly a little more personal than I would write to a typical blog, and probably as casual as I would feel comfortable getting in an outreach email. We’ve Increased Your Artist Shop Earnings—Again! I’ve also attached some lifestyle photos I took as well for you to check out. First of all, by sending influencers the same message, you’ll struggle to convey your understanding of their content and audience. Influencer companies can often get past this issue because of their connections.Not only do influencer companies help to increase your chances of connecting with an influencer, but they can also be a huge help with all the unpleasant outreach. You can use the same structure for all of your emails, but tailoring that skeleton to each blogger by putting some meat on it (mentioning a post you loved or that you related to, that you went to the same school, etc.) My name is [your name], I’m a [your title] at [where you work – link to it!] If you partner with the right influencers to promote your brand, you are likely to win the trust of their followers too. Start by creating a spreadsheet and adding the names and Instagram profile links for each influencer that you’re wanting to contact. request a meeting). And, at this point, you probably know that the main purpose of influencer marketing and outreach is to boost your company’s sales and leads. After all, if the content about your product is perceived as inauthentic, trust will break down and could have a negative effect on both you and the influencer. There are lots of resources for finding relevant blogs (like here and here), but Googling “Foodie Blogs”, “Geeky Blogs”, whatever theme is relevant to your product is a good starting point! ), some of your merchandise to use in a giveaway, or even an already written piece about your product, then you’re offering us potentially really cool content for our audience. Bloggers get a lot of “feature my cool online shop!” type requests, so it’s better to take some time to prepare before cold-emailing a blogger rather than burn bridges before they’re even made! This is also a good point to throw in something that connects you to the blogger – really enjoying a specific blog post, being a fellow Chicagoan female blogger, going to the same school, etc. Here, a question could work well (eg. I try to respond to everyone, even if it’s to say, “Thanks, but no thank you!”. Bloggers have a, of emails to go through – this happens all the time. Once you’ve connected with a blogger, don’t just fall off the radar! One of the key things we look for when identifying an influencer is the size of their following. There are lots of resources for finding relevant blogs (like. I would love to work with you and create a “10 Ways to Wear a Geeky Graphic Tee” post for your blog featuring designs from my Threadless Artist Shop, “[name of shop, link to it],” if you’d be interested. You can offer them a gift. Take advantage of influencer marketing today, and … The company is used by over 4,000 stores and 60,000 influencers. Reveal your event guest list to all of your influencers. “DEAR MADAM AND/OR SIR” or “Dear Ms./Mr.” is a little formal, especially when you’re not sure who will receive the email in a multiple blogger situation. A call to action: Finish your message with a call to action. Wait! Approaching influencers can be a labor-intensive process. Firstly, most people read their emails/DMs on their mobiles, so you want to make sure your message doesn’t look like a novel on a small screen. They have the right audience, great engagement, and they’ve even promoted other products in the past. If you can’t find a way of contacting them on the site, check for contact info through their social channels. Winter is Coming: Prep Your Shop for the Holidays, None of that spammy, “please read!” or “urgent!” or “hello”. When they post about your products on social media, they can include the … Once you’ve established contact with the influencer and they’ve shown interest in your offerings, then you can get into the details with them. A lot of super-influencers (influencers with over 1 million followers) include the email addresses of their PR managers/teams so they can vet potential opportunities on behalf of the influencer. While it’s important for an influencer to understand what your product is, they don’t need to read several paragraphs about it in your first DM or email. I’m not gonna say that if I see a “you’re” used wrong or spelled “yuo’re”, I’m going to be less inclined to read your email…but if I see a “you’re” used wrong or spelled “yuo’re” I’m going to be less inclined to read your email (which is also great dating advice, #TheMoreYouKnow) It’s not about being a grammar snob – it’s about seeing if you’ve taken the time to actually carefully check your email. Read on to find out! Saying “write about my Artist Shop” doesn’t make you stand out. It’s also really easy to get a little too comfortable or personal or too joke-y (jokes sometimes don’t always translate well through email). But others require a little detective work. To avoid this, limit your message to three or four sentences max. If you have your sights set on working with a particular influencer, you have to be tactful with your messaging. If you give them the impression that you’re sending them a free gift, don’t surprise them quid-pro-quo demands to promote your product… SUBJECT LINE: This subject line tells them exactly what I’m asking for and poses it as a “would you be interested?” question. BE GENEROUS – You are reaching out to real people spending real time to promote your product or service. It’s normal for brands/agencies to struggle to fit their whole message in a concise DM or email of 3 sentences. Most involve not thinking about an influencer as an actual person, but just as a means to an end. as easy as clicking a button. There is an art to writing an email that might get you noticed, or at least get you a response, vs an email that’s destined to become pixels in the virtual garbage bin. Introduce yourself and what you do. This sounds more appealing for influencers as it implies better perks and a longer term partnership. If you have your sights set on working with a particular influencer, you have to be tactful with your messaging. Ask them to spread the word about the event and to feel free to mention the names of guests too. Hi [name], My name is [your name] from [company]. The last thing you want is for your email to end up in an influencer’s junk mail. Here are some techniques you can use to encourage influencers to work with you. If they’re laid back, pitch to them in a friendly way (while still keeping it professional). request a meeting). Wondering how to find and connect with the right influencers? You need to find the right influencer for what you are talking about. request a meeting). Not cool, and kind of shady! In particular, brands tend to go into a ton of detail about their products. If you have an email or DM template you like to use when you’re writing to content creators, go ahead and use it. The last thing you want is for your email to end up in an influencer’s junk mail. But it is nice to do a little wrap-up and talk about how you would love to work with them and tap into their expertise, fellow geekiness, etc. Influencers typically want to promote products and causes they genuinely believe in or use. So, it’s normal to end up with a situation where the influencer actually has a genuine interest in your product and acts as a true advocate. When trying to get in touch with a new influencer, it’s alright to use certain elements of an email or DM you’ve sent to another influencer in the past. If an influencer has put a contact email for inquiries in their social media bio, it probably means that they prefer to be emailed for all business related queries. When you email an influencer, you need to remember that they likely receive hundreds or thousands of DMs/emails per day. 2. New Product Update: Add Ultra Premium Masks to Your Artist Shop! This will help get your product in front of people who are more likely to be interested in it, and is also more likely to pique the blogger’s interest. But you’re bound to get some bites! Seek out and contact bloggers with the audience you’re trying to reach. Come up with a catchy subject line, personalize your message, keep your letter short– and you'll win the influencer’s attention. But it is nice to do a little wrap-up and talk about how you would love to work with them and tap into their expertise, fellow geekiness, etc. Here’s what you gotta do to know what you’re going to offer them, know what you want, to become familiar with the blog, and to get prepared. When you email an influencer, you need to remember that they likely receive hundreds or thousands of DMs/emails per day. If they’re. For influencers that have not listed an email address for business related matters (or other inquiries), then it’s pretty safe to go ahead and send them a DM. This will help get your product in front of people who are more likely to be interested in it, and is also more likely to pique the blogger’s interest. How Will Hiding Instagram “Likes” Impact Influencers? You’ll get a lot of non-responses. Before you start your influencer outreach, set some time aside to learn about them. Why would the influencer be a great ambassador for your brand? However, it’s a big mistake to send influencers a message that you’ve copy-pasted word for word. With an increase in leads, you will in turn see an increase in revenue, thus influencer marketing is an excellent strategy to use if you want to grow your business. At the time for this email, I didn’t know we would be doing a DIY post, it evolved! Bloggers have a lot to lose if their audience isn’t into it. Below, we’re going to go over the common mistake brands make when trying to approach influencers to promote their products, and how to optimize messaging to get better response rates. If there is no contact email address in their social media bio, do a quick search on Google to see if perhaps the influencer has included it on their website or on any of their other social media accounts. New-to-market items often aren’t on the shelves yet or available everywhere they’re supposed to be. Better to keep this short, simple, and to the point, and make your ask clear. Step 2: You then have to select the influencers according to the … Your subject line is the first thing an influencer will see when they receive your email, which is why it’s so important to make it compelling. We’re just here to help you tell it. You want your email/DM to have enough words so you can effectively convey your message, but you don’t want to send several paragraphs or use any ‘jargon’. Show what you know about them, such as mentioning a hobby you’… But others require a little detective work. Should Businesses Still Use Facebook For Advertising? There’s hope! Just don’t overdo it. For instance, don’t ever send a form letter email or mass mailing. If an influencer has put a contact email for inquiries in their social media bio, it probably means that they prefer to be emailed for all business related queries. If you have an email or DM template you like to use when you’re writing to content creators, go ahead and use it. “Should I send them an email or a DM?” This is one of the first questions to consider when attempting to connect with an influencer. Influencers are busy, so you want to make sure they/their sponsorships manager can read about your product, the intent of your email (eg list out the benefits of a partnership), and brand contact information in just a few sentences. Earlier this month, I published an article on how to leverage a large Instagram account to build a lucrative career. I’m not gonna say that if I see a “you’re” used wrong or spelled “yuo’re”, I’m going to be less inclined to read your email…but if I see a “you’re” used wrong or spelled “yuo’re” I’m going to be less inclined to read your email (which is also great dating advice. You will need to approach the influencer first, build a connection with them, send some samples, and request for a mention on social media. And it helps you understand their tone as well. Don’t bait-and-switch your influencers and ambassadors. Compose your email once you’ve done your research, know exactly what you want to get out of the exchange, and know exactly what you’re going to offer to the blogger. HOW TO MAKE MORE SALES WITH YOUR ETSY STORE! You can almost think of your initial message to an influencer as a cold email. The advantage of working with these companies is that they already have a ton of existing connections in the industry. ❹ List the benefits of being your brand ambassador. Reaching out to finance bloggers about your Artist Shop full of movie parody designs won’t do you much good. They receive so many DMs and emails every day, which means they’ve probably become experts at detecting copy-pasted outreach. By sending these long messages, they risk being ignored by their subjects. Is that ok, and what would be your fee?" Being friendly and inviting. You can then either send each influencer a direct message on Instagram or you can obtain their email from the … It takes time and effort. Daniella is a marketing professional who specializes in business development and advertising sales. Hey there, [Blogger’s name or, if they’re a total ghost or it’s not specific which of the Blog’s writers it will go to, “people of BLOG TITLE”]! The post turned out great, they were thrilled to work with us and got some fun new prints out of it! Otherwise, you’ll risk getting ignored by them. Reading up on a blog you’re going to pitch to beforehand will also help you figure out what kind of post ideas and offers appeal to them, if they’re even actively posting on their blog anymore at all, and will save you the awkward moment of pitching a post they published something similar to just recently. Personalize your email beyond just their name and company. It means you should still market at events, but with a call-to-action with your online community. Transform Your Collections into Holiday Gift Guides. Influencers will see the first few words of your DM in their inbox, so you want to make sure it grabs their attention and they read the message. Get involved! Step 1: In this initial step you just have to create an account in Influenex which will make you to access different types of influencers. A great influencer company that can help you approach content creators about promoting your products is Social Elite. in a message, chances are they will actually read it before the rest of the message. 3. When trying to get in touch with a new influencer, it’s alright to use certain elements of an email or DM you’ve sent to another influencer in the past. Ultimately, the reason long messages aren’t effective is that people are busy. HypeAuditor Review – The best fake follower checker for Instagram, FAMEBIT REVIEW: The Influencer Marketplace For YouTubers, 5 Reasons to Use YouTube Influencers to Endorse Your Brand, What Can We Learn From The Best Youtube Influencers, Top 4 Most Profitable Niches for YouTube Influencers, 4 Steps to Dominate The YouTube Algorithm, Fan Subscriptions: Have Your Content Funded by Your Facebook Fans, A Solution For The 4 Biggest Challenges with Influencer Marketing. Influence Marketing: 5 Ways to Promote and Sell Products Source: Medium.com 1. Even if they’re getting paid for the partnership, it’s still important that the company and product is on-brand for them. Promote Your Guests. That way you will find people in your niche that you never knew existed. If there is no contact email address in their social media bio, do a quick search on Google to see if perhaps the influencer has included it on their website or on any of their other social media accounts. There is no outreach, there is "hiring." Here’s an influencer outreach email template that mentions what the influencer will get in return for promoting your products. It should be simple and to the point. Very often, email providers flag emails with links from unknown senders as ‘spam mail’. As we’ve already established, there’s a lot of competition in the inbox of a content creator. You can use the same structure for all of your emails, but tailoring that skeleton to each blogger by putting some meat on it (mentioning a post you loved or that you related to, that you went to the same school, etc.) To avoid this, limit your message to three or four sentences max. Give them an enticing reason to work with you. Very often, email providers flag emails with links from unknown senders as ‘spam mail’. 5 Reasons to Use Twitch Influencers to Promote Your Brand or…, 8 Ways Influencers Can Make Money Streaming On Twitch, Top 5 Twitch Influencers to Follow and Learn From, Here’s How Much Money You Can Make as Twitch Influencer, 6 Epic Ways To Grow Your Twitch Channel & Become a…, What It Takes to Be a Travel Influencer: An Interview with @Stagedives, INFLUENCER LICKS TOILET SEAT FOR “CORONAVIRUS CHALLENGE”. If your subject line isn’t interesting, the influencer or their manager may not even open your email. The length of your messages to influencers probably matters more than you think. Sometimes bloggers are even open to people sliding into their DMs (but make sure they encourage that). Personalize your email to every blogger you email. If you are looking to use Instagram to reach out to social media influencers about partnership opportunities, there are two different approaches that you can take. Some blogs make contacting them as easy as clicking a button. Now that you’ve received some responses and know who you’ll be collaborating with, it’s time to take the next step: Sending your free products to them. Be careful not to consider blogger outreach as just an inexpensive alternative to traditional media marketing; online influencers should be regarded as professional partnerships. Harsh truth: if someone reaches out to me and it seems like they haven’t taken the time to read my stuff, I’m less inclined to work with them. The answer is really simple: look at their social media bio. I recently discovered your blog and have been reading it like crazy! They’re sometimes easier to reach than the head honcho. Here are some tips to increase your success: Make sure you’re emailing from a professional-looking address with a … It’s not about being a grammar snob – it’s about seeing if you’ve taken the time to actually carefully check your email. How to Reach Out to Bloggers and Social Media Influencers, How to Write Emails to Influencers (That Will Get Opened and Read), How to Reach Out to Influencers So That They Can’t Say No, How to Get a Blogger to Promote Your Product, 7 Tools for Finding & Connecting Influential Bloggers, Blogger Outreach Tips: How to Write Outreach Emails That Don’t Suck, How to Reach Out to Bloggers to Promote Your Brand, 2020 Year in Review: The Resilience and Growth of Our Artist Community. In particular, brands tend to go into a ton of detail about their products. We’re an artist community built on the power of helping each other succeed — if you’re reading this and have tips of your own to share, please let us know in the comments! The answer is really simple: look at their social media bio. They’re sometimes easier to reach than the head honcho. You can offer them a gift after they’ve written about your product, but don’t bribe them to get them to write a positive post. Don’t box them in creatively, or come off as “you’re an idiot if you don’t talk about my life-changing product.” Be genuine, be kind, and be direct but be friendly. You don’t need to spend hours researching each influencer before you send your message, but a quick Google search could help you craft a better DM or email, and increase your chances of getting a positive response. It’s better to be direct and sum up your pitch in a few sentences in the middle of the email rather than stumble around for a paragraph. So, how do you work with influencers to promote your products and how do you run effective campaigns? Wait! Mentioning a few posts you really like or that you like my writing style shows you’ve taken the time to get familiar with my blog, which means a lot! At the time for this email, I didn’t know we would be doing a DIY post, it evolved! Promotion of product to the target audience; Moving on, you might ask ‘what exactly can they do for you’. Personalize your email to every blogger you email. I really enjoy your voice. Having a few posts that you’ve written or having your stuff featured/reviewed on other smaller blogs 1: gives you some credibility and shows you’ve worked with people before, 2: gives you posts to link to in your email, and 3: is good practice before reaching out to a bigtime blogger. For bigger blogs with a list of editors and content managers who run the site, try reaching out to a few of them first vs the head honcho. Lifehacker said, “one reason this wonderful idea [of emailing bloggers] isn’t working the way it was expected to is that while bloggers have something pretty valuable to offer marketers, marketers so far have had little to offer in return.” It’s great for you if a blogger features your Artist Shop! You need to offer something in return. And it helps you understand their tone as well. You don’t need to spend hours researching each influencer before you send your message, but a quick Google search could help you craft a better DM or email, and increase your chances of getting a positive response. Reach out directly! Make sure you communicate that you will share and tag influencers as an extra incentive. If that goes unanswered, back away. Now go forth into the wonderful world of email outreach! In order to increase your chances of getting a response from influencers, you want to ensure your message is concise. what you’re going to offer to the blogger. The company is used by over 4,000 stores and 60,000 influencers. Influencers are more apt to reply if they feel like you have a genuine interest and understanding of the content they post. [Helps to have little footer information (see my example email to Foxtail and Moss)]. 4. Here, a question could work well (eg. ❷ Briefly introduce your product by highlighting its benefits and what makes it different to excite the influencer about collaborating with you. Once you’ve established a good relationship with an influencer, they will help you in promoting your brand within their community as well as outside. If you’re struggling to get a reply from influencers you have messaged, consider whether or not you’re making any of the following three common mistakes that businesses tend to fall victim to. By taking notice of the types of content the influencer posts on their social media streams, you will show that you’re keen on working with him or her. Here’s a rough skeleton of an outreach email for you to play around with: SUBJECT LINE: A few guidelines for the subject line: EMAIL CONTENT: Keep it short, consise, to the point, and sweet! comfortable or personal or too joke-y (jokes sometimes don’t always translate well through email). FRIENDLY GREETING: “DEAR MADAM AND/OR SIR” or “Dear Ms./Mr.” is a little formal, especially when you’re not sure who will receive the email in a multiple blogger situation. There’s hope! And marketers have reported getting eleven times as much ROI from influencer marketing when compared to traditional marketing. Here, a question could work well (eg. Moreover, don’t assume influencers and their managers won’t be able to identify a cut and pasted email when they see one. They easily may have missed or forgotten to respond to your email. You’ve found the perfect influencer to promote your eCommerce products. Many ecommerce store owners and marketing folks don’t realize this, but finding an influencer to work with your brand isn’t as straightforward as it seems. For examples, if you own a soap company, start following Instagram hashtags like #soap #soapmaking etc. This should be enough to tell the influencer the three things they care about: 1. Who you are: (what is your brand/product?). formal, better to pitch to them formally (simple as dropping a “Hey there!” for “Greetings!”). How to Work with Influencers Step 1: Find the Right Influencer. DM them a straightforward message, and ask an influencer something like: "Hi Johnny, I would like to pay you for promoting my ____ product. If they post about you (even if it’s just a promo tweet), share their social posts about you across your social media as well! When it comes to influencer marketing, there’s a fair bit of screening you need to do before you make the initial approach. And of course, there are plenty more types of templates as well as resources out there, like the following: Sources for this article and resources for YOU! In the first two parts of our Gifting 101 series, we showed you how to find the right influencers for your influencer marketing campaign and how to reach out to those influencers to begin your collaboration. Compose your email once you’ve done your research, know, what you want to get out of the exchange, and know. In order to increase your chances of getting a response from influencers, you want to ensure your message is concise. It’s better to be direct and sum up your pitch in a few sentences in the middle of the email rather than stumble around for a paragraph. I try to respond to everyone, even if it’s to say, “Thanks, but no thank you!”, If I get an email that seems like it was copy/pasted into an email to 12,000 other bloggers, I’ll usually delete it. THIS IS THE BEST TIME TO POST ON INSTAGRAM! Pro tip: If your email looks a bit too long and you still have a few key pieces of information you want to share, write it in a P.S. (Think about how well they work on you.) Some influencers prefer this approach as it keeps all their communications on one platform. Only after the influencer tried and loved your products is it appropriate to offer them a partnership. Influencers don’t mind picking up something at the grocery store; they’ll mind driving all over town on a wild goose chase! This is also a good point to throw in something that connects you to the blogger – really enjoying a specific blog post, being a fellow Chicagoan female blogger, going to the same school, etc. # soapmaking etc “ FINANCIAL FREEDOM ” is a myth them time to promote brand. Recognize what differentiates them on social media, etc them in a concise DM or of. To make that voice mad comment on posts, share them, like tweets, follow them on the,! 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Short, simple, and driving business objectives sounds more appealing for influencers as extra. At detecting copy-pasted outreach to get them to write a positive post t bribe them to the... Influencer or their manager may not even open to people sliding into DMs! With a particular influencer, you ’ d like to take on Twitter admitted to buying product.