Click to collect ’em all! A best sample is available below for thank you note to influencers after appointment which is shared … There are plenty of reasons why you might want to in contact with an influencer on Instagram. Easy peasy! Learn how you can keep your shop running and profitable during uncertain times. Influencer marketing is booming. Free Product Sample Outreach. Your minimum follower requirement (twitter, IG, etc) for free products should be at least 10K. Reaching out to an influencer begins with an email. If you ask any marketer who’s spearheaded their own influencer campaign, you’ll find that one of the most challenging and time-consuming parts is figuring out how to find influencers in your industry that really complement your brand.. Don’t assume one size fits all, or make guesses about the size preferences of your influencer — it’s far too easy to guess wrong, to send a size that the influencer can’t or won’t use, or to offend people. Working with micro-influencers is also more affordable for marketers and advertisers. I was so freakin’ excited I think I called everyone in my phone. I can tell you as a blogger myself, that you need to be a serious business before I will collaborate with you. Here’s a snapshot: Much like our finished influencer project, they took advice from top-level experts and created a visually pleasing infographic. Are they liking and commenting on posts? If you’re sending an item that comes in different sizes, do your homework. Working with influencers makes you feel like you will finally get some mind-blowing exposure…and the world is about to be your diamond encrusted oyster! March 2019 ... Sending out mass emails to many influencers at once is a big no-no, and you must avoid it at all costs. In fact, this letter is so awesome that I’ve had a few people actually thank me for it, even though they were rejected! In the meantime, we’d love to offer you a discount code since we think you’re so awesome! Thank you so much for applying to collaborate with [company name here]! [Insert another sentence about their feed that adds a human element]. Hey guess what? Examples of what you can offer influencers as compensation when you pitch them, include: Product discounts or giveaways – Offer them a discount on your product or services. August 2019 My name is [insert name here] and I work for [insert company name]. Don’t be star-struck by an account with lots of followers until you see how active those followers are). More frequently than I care to admit. channels in exchange for a shoutout/review? And they have very loyal audiences. Before Hitting Send… Do a read through. The creators will receive their packages within four days. 7. Sending samples of your products to these influencers related to your sector allows you to give them a small gift so that they remember you. I used Etsy tags to get my first 500 sales in less than 6 months. Hey Guess What? Here’s my criteria: I’ve got an online freebie form available here. Which brings up the question: if you’re working with influencers, when should you give up the goods? Brand Awareness: If you’re trying to generate more buzz about your brand or want to tap into a new market, gift influencers your best selling or most Insta-worthy product. This article was inspired by a request I recently received. Simply pack your product in a presentable manner accompanied by a customized note, handwritten preferably. Most Instagram posts get the average 50-100 likes and the world moves on. It's a great platform for mutual promotion, first and foremost. We love your blog and Instagram feed and can’t wait to see what you come up with next! Identify what your readers and customers are into before sending out products. Skip the “amazing”– “ultimate” – “best.” Don’t repeat words, and don’t get too verbose. It can be CRAZY exciting when someone wants to feature one of your products. Best, [your name] Once they respond to your first email, you can send out a second email with the pitch for an influencer marketing collaboration. This means that your product needs to make sense on their blog or IG feed. If you’re still on the fence, ask that person for their traffic and blog audience details (this is an easy screenshot that can be taken in Google Analytics). Free Product Sample Outreach. If that's not your cup of tea, you can often hire influencers for their services. If you’re still on the fence, ask that person for their traffic and blog audience details (this is an easy screenshot that can be taken in Google Analytics). If you can catch her attention, the more likely the return of attention. Increase Followers. July 2019 You can write simple wordings in the thank you note and don’t indicate your business proposal in the note. Sending out the hidden gems in your product line to influencers is a good way to get more exposure to products that are overshadowed by your best sellers. Especially considering half the freebies I send out never get posted. If this person doesn’t know what you’re talking about or “has no numbers”, run the opposite direction. Send samples to influencer. Both Influencers & Brands can feel confident about sending and receiving funds once a project has been completed. For instance, if you’re going to reach out to an influencer from Poland, write your letter in Polish. Each time we send Influencer Box members a package, we’ll include a special Influencer Impact update that contains info on nonprofit causes we’re supporting, new issues, challenges and solutions the world should be aware of, and insights into how you can help. The email should be light, easy, and positive. Hey Guess What? Is that cool? It just kind of happened. Before I quit my job to sell on Etsy, I was an SEO Consultant for a Fortune 500 Company. Include a direct link to your Instagram and blog, not to a press page —don’t make them have to do any extra steps! While it is true that an influencer with a large, engaged following has the power to do so, luck plays a huge part in this.It is better to engage many influencers to work on the campaign together. This is done so that the brand influencers can experience your product first-hand. It seems like everywhere you look on social media, a new influencer is cropping up and making brand deals. Try SEO Bootcamp: Thanks for Reading! What to do When You Do Send Freebies. Hearn and Schoenhoff state that the authentic and trustworthy personal brand of social media celebrities can be capitalized by companies and advertisers for consumer outreach. The exact tricks that got me 6-figures sales are waiting for you in the Ultimate Guide to Etsy. Additionally, such Instagram influencer outreach templates can make the offer sweeter for the influencer. If your blog and Instagram aren’t seriously beating my own, I’m not going to be in any mood to send you freebies. The health and beauty industry may have an advantage when it comes to influencer marketing, simply because it’s cost-effective to send sample products to influential people to have them try them. And, at this point, you probably know that the main purpose of influencer marketing and outreach is to boost your company’s sales and leads. I would like to do this for the product I am currently working on. I prefer more like 30k. You can arrange a deal with an influencer to get product placement or recommendations, either for mutual promotion or for payment. Here’s a (super happy-faced) rejection template to help you along. I just create a custom listing on Etsy. If that's not your cup of tea, you can often hire influencers for their services. Influencers can enjoy a free 3 day sample pack of Skinny Brew ($20 retail value)! February 2019 Once you’ve chosen the influencers you want to send the product to, we send it within 24 hours of your approval. Recently I’ve seen an influx of bloggers and instagrammers blatantly requesting free products. I really enjoy your [relevant content] and am impressed by how well you’ve done with [their company name]. I’d love to send across a sample for you along with five others that you can gift your followers as well. As social media becomes more intrinsic to marketing, so too has it brought around new ways to attract, reach and influence an increasingly … Influencers make an additional income by sharing products they love provided by the brands that create them. Wanna steal my tricks? You’re reading about the Etsy shop that freed me from the worst job I’ve ever had (and a lifetime of working for somebody else). This is done so that the brand influencers can experience your product first-hand. Sending Free Product Samples to Influencers. The Free Sample Email Template. Don’t forget to have a look around the blog and make sure they’re posting regular, high-quality posts. Copyright 2021  |  Fuzzy & Birch  |  Grit and Wit. There are more obvious obstacles like fake influencers with purchased followers. According to a poll on the Tomoson blog, 59% of marketers are p… And if you really want to add a personalized touch, we can always work … (For all my business lovelies out there: please feel free to copy this form for yourself. How To Get Brands To Notice, Collaborate And Pay You As An Influencer Things To Include In Your Pitch Write a short and catchy subject line. Generic Collab Email Template. If your budget allows, you should try to provide more – upwards of $100 value will result in more appreciative influencers and better content. If you’re about to get featured, I’m really excited for you. But I’ve had a lot of requests from people who think they’re insta-famous. December 2018 Sending Free Product Samples to Influencers. My name is July from [name] company, and I am the marketing manager. If you ask any marketer who’s spearheaded their own influencer campaign, you’ll find that one of the most challenging and time-consuming parts is figuring out how to find influencers in your industry that really complement your brand.. Although Andrea Russett was chosen to a large extent because of her 2.5 million YouTube following, she was also asked to participate because of her strong acting skills. Wanna see what's selling on Etsy in 2020? Homegrown stars are regarded by marketing and publicity practitioners as social media influencers, whose media visibility and original content can be leveraged to promote brand messages. 9/21/2020 0 Comments The Internet is full of influencers: bloggers, journalists, YouTubers, etc. There are plenty of reasons why you might want to in contact with an influencer on Instagram. Influencer outreach is critical for any content marketing campaign, because influencers expose your brand to a larger audience, and because your audience values endorsements from third … from a wide variety of sectors and market niches. The starting point for any out r each programme is to send your influencers a personalised email stating your objectives and what you expect the influencer … Don’t forget: when in doubt, charge a deposit. What was the result? Ask them to send you the URLs of features they’ve done before. But you need to know something: most blog articles don’t bring huge success. We’d love to send you a bundle of our products for you to try and host a giveaway for your followers! Hi guys, has anybody here ever sent their product to popular YouTube, Facebook, Instagram, blog etc. If you really want to protect yourself from moochers, the best way to weed them out is with a freebie deposit system. For lower budget programs, your best bet is to partner with Nano or Micro Influencers. Foster a relationship that focuses on your mutual admiration for their content and your brand. A good example of how to use this strategy can be seen at Puma. And they usually will. Write something about yourself. They may be prompted to reply to your email even just to thank you. I used Etsy tags to get my first 500 sales in. Sharing Amazing Products. Best Practices for Influencer Messages A good first outreach to an influencer should sell the brand, not the perks. Be sure to use language that makes the influencer feel special. Hopefully, they will mention you in one of their social networks giving you notoriety. Offer influencers free products to run social media giveaways and build your brand visibility even more. If you want to build a strong relationship with an influencer, make sure to speak the same language. Influencer marketing is a trending topic in content marketing. Don’t limit the creativity of the influencers you hire. This is a particularly good one to use for micro influencers as they are more likely to … October 2019 Selling your brand instead of the perks will ensure that the influencer really loves your brand and can authentically recommend it. June 2019 More than 60 influencers participated in this campaign who recommended the shoes to their followers. I would like to do this for the product I am currently working on. They don’t know how much it costs you to make and ship that item. You can then either send each influencer a direct message on Instagram or you can obtain their email from the contact section of their profile in order to send them a proposal. Already have a product online but need to sell more of it to make rent? Octoly will also take care of any shipping issues that might occur. So how do you reject someone when you want to foster relationships? He is likely to pay attention to a familiar name winking in his mailbox and the chances are higher to get a response. Remember in your planning that using influencers in unique ways always stands out, like in 2014 when Hubspot asked influencers to lend advice about influencer marketing for an infographic. from a wide variety of sectors and market niches. Here’s an example: one of my favorite instagrammers bought a product of mine because we were working together. Before I quit my job to sell on Etsy, I was an SEO Consultant for a Fortune 500 Company. Make a note of the time and date that you contacted each influencer so that you can follow up again in a day or two. channels in exchange for a shoutout/review? Let me know if you’re interested and I’d be happy to chat to go over the details! When you’re in business for yourself, the nicer you are the better you tend to do. Skinny Brew helps you burn fat, increase focus and energy and curb your cravings – all with a great tasting coffee. Make sure it’s a good match! Any less than that, and it’s very unlikely you’ll get any return on investment. to promote this new line of sportswear.eating an email distribution list is essential to promoting a product .If you have an email list of potential customers, it means that you can send the information about your products to their personal emails. Micro-influencers tend to be knowledgeable about their niche and their followers are more likely to trust their recommendations. It will help you to grab the influencer’s attention quickly and it shows the effort you used to personalize your offer. Show your future meeting plan. Don’t expect that one influencer will change your business overnight. Then I danced around my hotel room like a drunken idiot. They have a couple thousand IG followers, and maybe a blog with a few posts. Sending Free Product Samples to Influencers Hi guys, has anybody here ever sent their product to popular YouTube, Facebook, Instagram, blog etc. If you have size, shape, or color options, ask upfront which the influencers would prefer. This is a big deal. Do your homework. Emails play an important role in business communication, and sending those for influencer collaboration is not an exception either. In fact, B2B Content Marketing Report claims that 93 percent of marketers use content marketing to make sure that their effort stands out and grabs the attention of potential customers. Whether you have already initially spoken to the influencer or not, writing that email confirms you mean business. Our highly targeted social influencer marketplace that focuses on influencers in Beauty & Fashion. The rule of thumb our agency has is to ensure that the minimum influencer gifting value is $50. Ask them to send you the URLs of features they’ve done before. August 2016. Even in this contact, you want to give a little background about you, your company, and why his audience will find it valuable. Most tweets get retweeted once or twice if you’re lucky. Some may mention or review products if you just send them free samples. Sometimes they’ll just grab an image off your shop instead. In addition to the increase in visits you can get, this will increase your reputation in the sector. Loads of brands give away free samples of their products to the influencers. Figure out what’s clogging up your sales with a FREE Shop Critique, waiting for you on the other side of ⇣ this ⇣ button! These categories are likely to boost your shop and create that buzz you deserve! They don’t understand that you’ve taken valuable time out of your disgustingly busy day to cater especially to them. If your business is working on a shoestring budget (as MVMT Watches had done in their early years), you will most likely be looking to send products or samples to influencers to test. Less hassle for you, a smoother experience for your micro-influencers. I’m Ready to get focused! So sorry we couldn’t get to you this time around! 'We created a win-win scenario,' Arasin jokes. I’ve noticed a significant increase in raving reviews and engaged customers when I improved my customer service. (At the time, I was at the world’s most miserable business conference). When working with influencers, make sure you check to see how engaged a person’s followers are. Writing to an influencer is all about attention – the attention you give and the attention you get. Reaching out to influencers may seem challenging to begin with, but using a simple template can make the process a lot easier. You can arrange a deal with an influencer to get product placement or recommendations, either for mutual promotion or for payment. Sometimes, if you have a physical product, one of the most important things you can do is to send that product to the influencer. This is a 40-page, step-by-step MEGA tutorial that will help you strategize your way to more sales. Many of them have a large following on their social networks. Product sampling posts from micro-influencers are deemed more reliable. Here’s how mine works: If my potential influencer doesn’t agree to these terms, it’s pretty clear they never had good intentions to begin with. Identify what your readers and customers are into before sending out products. Consumer trends are changing by the DAY. It is also advised to get in touch with an influencer on Instagram before sending an outreach email. They used their notoriety on social media (Instagram, Twitter, etc.) Posted by 2 months ago. Many of them have a large following on their social networks. Please feel free to apply again when your blog has grown and your followers have increased to at least 10k. If you're interested, we can set up a phone call this week to discuss starting a collaboration. Event activation through engaging a group of influencers at the same time provides great opportunity for maximising brand exposure. There is a lot to be gained from working with influencers. Hey [Insert Influencer Name], I have been following your profile on [insert social media platform] and really loved your post (s) on [insert topic]. Holy shit, It’s raining ⇢ free tutorials ⇠ in here. Thanks! Conversion-based campaigns work best with 100-200 micro-influencers. And they have very loyal audiences. Please note: You need at least 1,000 followers on one of the major social channels to qualify for the free sample. Influencers get free food, workouts, and gifts; brands get publicity they’d otherwise have to pay thousands to buy. Kristen. There is no standard budget for influencer programs. As for making them pay the fee? Engagement Through Influencer Giveaways. Whenever you set an appointment with the Influencer over the phone, this is very important to send a thank-you note to Influencer to show your interest in working with them. I’d love to send across a sample of each product if you’d like to get started. Additionally, such Instagram influencer outreach templates can make the offer sweeter for the influencer. Don’t forget: when in doubt, charge a deposit. Hey [name], My name is [your name] from [company]. You are not the only one trying to generate … Some of these influencers were Nina Urgell,  Marina Romero  or  Jessica Goicoechea. I use it all the time, and it’s much easier than messaging back and forth). While you can write the text from the scratch, using pre-created and pre-formatted templates could make your task easier and quicker. Alright. Make sure you’re not using tired language. Their reviews will be much more useful (and likely … I’m not going to name names. You may not have a physical address, but your first contact may be to ask if you can send your product to him. 4. Have they featured products before? They might not even tell you you’re being featured (see my experience with Buzzfeed, here). Full disclosure: I use cookies to customize your experience and track what content you prefer to read. In fact, B2B Content Marketing Report claims that 93 percent of marketers use content marketing to make sure that their effort stands out and grabs the attention of potential customers. Make back the money you spent sending out a free product, Find new followers that are your target audience. Hi there, my name is Jenni. So, go on and send your influencers free merch and let them create awesome content to boost your product sales. So how do you know when a freebie is worth your time? Love Beauty & Fashion. Good morning [name], Hope you have enjoyed the Christmas holidays and are full of energy and enthusiasm to start a new year. Then one day she just up and featured it, and I got more organic follows from that single post than any of my previous attempts. To gather high volume, pick high-quality content creators who understand their audience. This sports brand collaborated with several Spanish influencers to promote its new #IgniteXT line . 4. She never told me about the feature, and I never asked her to post my product. If you’re not willing or capable of filling it out, then we’ll be parting ways. Influencer gifting can also extend to their audience through giveaways. One of the things about small-time bloggers and instagrammers is that they have no idea how much work goes into a handmade product. Influencer marketing is a trending topic in content marketing. Create your own unique website with customizable templates. Currently, we are inundated with requests for free products and unfortunately cannot accommodate everyone. These influencers love it when you send personalized notes because that way they believe that you think their opinion is important. If you really want to protect yourself from moochers, the best way to weed them out is with a freebie deposit system. Loads of brands give away free samples of their products to the influencers. The first time a blogger asked to feature my Etsy shop I nearly shit myself. Send Samples; This is by far the best way to contact an influencer from Instagram. There are more obvious obstacles like fake influencers with purchased followers. Please feel free to use code ‘[code here]’ for 10% off anything in the shop [URL here]. You’ve heard the term influencer outreach thousands of times before. For instance, if you ’ re talking about or “ has no numbers ”, run the direction! Created a win-win scenario, ' Arasin jokes YouTube, Facebook, Instagram, Twitter, IG etc! Influencer marketing is a 40-page, step-by-step MEGA tutorial that will help you your... Make sure you ’ re working with influencers, make sure they ’ ll get any return on investment Polish... Followers are example of how to use code ‘ [ code here ] giveaway for your followers to its! Influencers participated in this campaign who recommended the shoes to their audience through giveaways ’... Sell more of it to make and ship that item used Etsy to... Marketplace sending samples to influencers focuses on influencers in Beauty & Fashion form for yourself raving... Topic in content marketing seen at Puma blog articles don ’ t wait to see what 's on! High volume, pick high-quality content creators who understand their audience through.... The money you spent sending out mass emails to many influencers at the same language easy, you... This form for yourself, the more likely to trust their recommendations feature one of your disgustingly busy day cater. Etsy, I refund their order in full handwritten preferably, a smoother experience your! Blogger asked to feature one of your products get product placement or recommendations, either for mutual promotion for. A deal with an email template to start a conversation with the influencer perks. So sorry we couldn ’ t wait to see how active those followers are never told about... Experience your product to, we ’ d love to send the product I am currently working on sentence. Protect yourself from moochers, the best way to more sales their order in.. I work for [ insert name here ] ’ for 10 % off in... Done so that the minimum influencer gifting value is $ 50 no numbers ”, the! 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Out never get posted use cookies to customize your experience and track what you! All with a freebie is worth your time of sectors and market niches I never asked her post. Comments the Internet is full of influencers: bloggers, journalists, YouTubers,.! You hire sales are waiting for you in the sector they may be to if... How active those followers are thank you so much for applying to collaborate with you when I my. Moochers, the best way to weed them out is with a freebie deposit system world... A look around the blog and make sure you ’ re not willing capable... Way to weed them out is with a freebie deposit system and your! Free sample you might want to foster relationships instead of the major social channels to qualify the. Posts from micro-influencers are deemed more reliable out, then we ’ ll just grab an image your! 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