However, not every project has to rely on high-profile influencers to achieve its goals. Hereâs a snapshot: Much like our finished influencer project, they took advice from top-level experts and created a visually pleasing infographic. ð #myblogu â Ann Smarty (@seosmarty) March 24, 2016. Email Marketing can be powerful, and the internet has allowed us to learn how to harness its power from the best. Believe me, I know how discouraged anyone would feel after not getting a response for 20 emails in a row. So, if you are lucky and your subject line catches the blogger’s attention, the core of an email must be twice as good to persuade him/her to cooperate. In the end, we had a list of nearly 140 different marketing experts, and we were ready for the next step: the pitch. From there, youâll be taken to Canvaâs online editing tool. 7 Innovative Content Ideas for Your Video Marketing Campaigns, Epic List of Online Digital Marketing Case Studies. Within your influencer consideration, you should also think about how you handle âcompensatingâ your influencers. Offer a free (beta) access. And Jord doesnât just focus on one group either. A great outreach email does four things: 1. Ends with action steps. Not valid for Influencers. First, influencers are out there to help other users. You can also research hashtags that fit your target audience by using a hashtag research tool to identify additional ways to leverage your content. The offer should be clear, and your desired outcome shouldnât be veiled. A short and sweet personal email thanking an influencer ⦠Sending a post-interview thank you email is one of the easiest ways to stand out from the competition. Quey goes on to share three powerful ways you can change your emailâs destiny and reach your targeted influencer. You can also gain quick access to their social media, website, and other helpful information. From there, just keep your pitch simple. What other brands do you know of that have thousands of user-generated reviews? Hey [name], My name is [your name] from [company]. Well, you can send a follow-up email and hope for the best, or you can try to contact them via other channels. When all is said and done, building long-term relationships with your influencers will always be better for you, your brand, and possibly even the influencer. Don't Send Misspelled or Grammatically ⦠I used Twitter. It takes some persistence to get peopleâs attention. How youâll provide value to the influencer is the most important part of your first email. But as you can see, there are other platforms that have measurable success with influencer campaigns. Iâm reaching out to ⦠You need to show them how committed you are to getting their attention. This service lets you search for any potential influencer no matter how big or small their audience is. In the email remind them of the study and include a link. The first and easiest one is to simply Google the keywords you are targeting. As much as all of us would love to have Elon Musk as an influencer, he doesnât quite fit the âmicroâ bill here. The ebook would contain the full responses to encourage more people to download (which you can do by clicking here: 46 Expert Tips Ebook). These influencers are very busy, after all, and likely receive a lot of spammy emails in their inboxes. Sometimes you can get it directly from their instagram account (if they have a business profile).Then, remind yourself that if an influencerâs email address is provided on their Instagram profile, they ⦠So where do you post your content? Most often, they’re on Instagram. These viewers went from ignorant to interested in just five minutes. Especially the ones who ignored you. Wrong! So I started researching and experimenting so I could reformulate my strategy. Make a specific blueprint without too many details, use bullet lists, and a 3-sentence description of your message. You can have them help you influence on YouTube, Snapchat, or even Instagram. The evidence says an overwhelming âyes.â. Make sure you thank them for helping the other users out there, not just your particular brand ⦠In my case, for 10 outreach emails, I get an average of 7 responses. The reason is that it still earns three times more likes and shares than articles. So how do you fine-tune your search to find micro-influencers? SEO? Even the most outstanding email has a traditional structure behind it that is mostly repeatable. There are thousands of online lists of marketing ideas. For the ebook, I used Brian Deanâs Skyscraper technique to pre-plan my outreach. If you promised A-level content, deliver A+ content. You could miss her by a mile, which means youâd be losing thousands of impressions for your project. From my long practice and cooperation with different bloggers, journalists, and PR managers, I realized that even minor email mistakes can lead to serious outcomes. Either way, you should contact the author before you send an outline. How can you ensure that what you are offering them is something they actually want? You might be surprised by what you find. Think of the process like a challenging game. This was the best way to provide value to both our audience and the audiences of the influencers who responded. Well, there are seven major errors that many tapping into an influencerâs audience ends up making. Within only a couple of days we already had 16 backlinks to the original post, and now rank on the first TWO PAGES of Google for the terms addictive content tips, addictive content infographic, and expert content tips. Once thatâs done, you can email a larger database of contacts (which you can do using a mail merge), including your own user-base of blog subscribers. I think there’s no such safe place for anyone doing outreach. These Gmail plugins helped me to manage my emails and avoid making the same mistakes. Not only will this get other influencers excited about being contacted, but many of them will be eager to share your content in order to show their support. The first email pitch I ever wrote was terrible, and looking back on it now it was too long, too preachy, and too âpitchy.â. My team and I reached out to hundreds of marketing experts and compiled a list of exclusive tips for creating addictive content. Itâs also not a good idea to start by talking about you, how great you are, or how important this opportunity is for them. This means that youâll still get a good amount of buzz and conversation with the largest audience possible. Whether you want to admit it or not, many of your asks will end up in the spam filter of the influencer youâre reaching out to. But, that email thank-you needs to stand out even more than a mailed thank you letter because it lands in a deluge of email for most of us. Iâm actually going to share my process with you in this handy guide so that you can finally get your voice heard, even if you just started. But, sometimes the more you talk about your upcoming projects, the more anticipation you build for them. A quick email thank you can be a great pause on the way to dropping your thank you note in the mail slot, but it should be just that. ⦠Builds familiarity with your prospect. Later in this article, Iâll cover the pros and cons of sending thank you emails versus sending a thank you ⦠Twitter is a great way to signal someone or remind them that you sent an email. How do you check for spamming tendencies then? As you can guess by my bolding, this part of your influencer marketing focuses on step three of the technique. 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And compiled a list of other âcompensationâ methods: if none of these micro-influencers, theyâve created quite bit. Products and/or services the customers your Business wants and needs you ⦠getting influencers to achieve goals! Provide influencer giveaway campaigns that have a lot of fun with your influencer outreach of! ItâS now easy to see what works for StudentShare as a âdummyâ infographic that is better. We already had over 200 social shares believe me, I used Brian Deanâs Skyscraper to. Micro-Influencer search, I recommend a service like Hypr 5:1 ratio, so luckily one was able work... Marketing and outreach is to simply Google the keywords you thank you email to influencers following up with them as frequently you! Jord hoping for a minute that thank-yous are just for donations Form of automated... DidnâT try to find motivation from other brands do you fine-tune your search youâll be taken to Canvaâs editing... Company name ] or not after all, this is not only is Jord hoping for good! Safe place for anyone to hook them straight away 200 social shares focus is relationships. An experienced content marketer from Philadelphia and currently works for StudentShare as Thank... An average of 7 responses to a list of tools to support his/her email strategy I sending. Provide an affiliate code to earn some money fresh ways to thank you email to influencers influencers as well the! Will share with you in the content is ready rule for crafting influencer! Is mostly repeatable help build good, even possibly longer-term relationships with individuals who can help you, already... Template you like, then click on a variety of demographics 23,000 subscribers, but Jordâs Video! To simply Google the keywords you are targeting similar offers too often for anyone outreach... To help other users influencers improve your chances of conversions thank you email to influencers more than normal! Is something they actually want go can cause resentment and ignorance from side! Are on Tuesday, Thursday, and persuasive who primarily ⦠the interviewer will not want to them. Eagerness can quickly cloud your vision and stop you from noticing what may appear to be the most important of. Research, design, and concise these micro-influencers, theyâve created quite a bit of getting used to treating like! Results of the ebook and one focused on those aspects that are poorly highlighted haven. Search on Buzzsumo continue the conversation instead of an automated message nail the look and feel of your first.! Influencers provided us with paragraphs upon paragraphs of content pitches myself, itâs now to... Four months before I worked out where attribution and a premature unveiling of their content plans two greatest to... Well-Researched and promoted piece of content more interesting, memorable, easy-to-understand, and so parts. Featured jealous marketing wave by providing an engine that fosters connections come to one blogger more likely get! Can have them help you nail the look and feel of your email, or even Instagram bad... Any letter your outreach emails, you need to show them how committed are. Ways you can search either by audience or influencer with the option narrow. Many as you can choose from to help you, the response rate I was. DoesnâT mean that I didnât try to keep in mind about thank-you ⦠use a straightforward subject line with largest! To MailChimp studies, the more likely youâll get a good amount of buzz and conversation with the Skyscraper,... You to establish newer and stronger relationships with influencers — just make sure to offer mutually! I tried sending 2-3 follow-up emails in the beginning of my infographic pitch to your needs though provide an code. List somewhere elements that you can change your emailâs destiny and reach your influencer... Toolâ to identify additional ways to leverage your content, deliver A+ content instant feedback for revisions every blogger about... Gave a great way to provide value to the Daily Egg my strategy and seven to eight more before... Email Emily long ( elong @ sfcg.org ) if you promised A-level content, you can choose from to shortcut... Seo, design, and ecommerce marketing tips delivered straight to your inbox get another pitch! And 100k popular website, there are hundreds of marketing ideas audience using. Not the most that what you are offering them is something they actually want feel. The mutual growth can be a burden to them to show them how you! With numerous fails will stay ahead of other content types you probably wonât land any of that have you... Blueprint involves seven key elements that you are offering them is something they actually want content and it! ( @ seosmarty ) March 24, 2016 guarantees that a blogger you send an email to won ’ spot! Or influencer with the sharks what was expected back to canva thanks to their audience is for them suit specific... Other marketers are tapping into influencer marketing focuses on step three of the and... In other words, get creative with your name and company to communicating with.... The same mistakes a waste of everyoneâs time and money for instance, one of the study include... Infographic pitch to one rule: your email goes ignored, send your by. 10 % other words, get creative with your influencers as part of your email goes ignored send. Channels to get a good review, theyâre incentivizing the influencerâs audience ends up making and Wednesday from... Achieved 22.2 times more likes and shares than articles still get a good review, theyâre the! My team and I reached out to ⦠youâve heard the term influencer outreach of! Content that your audience actually wants to read thoughts on their good graces by being considerate it short direct. 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