Crafting the perfect event email subject line takes time, but not everyone has hours of time to dedicate to a subject line. Are you planning a nonprofit event to raise money for charity? Subject lines that include announcements and events. Promotional Subject Lines. That’s the moment when you can really lean in to attract potential event-goers to your conference or festival and build up enthusiasm with your audience. Your returning attendees want to feel special and appreciated, especially the longer they’ve been going to your event. “Consider this list of year-end subject lines concepts when constructing your December email campaign.” tweet this Pose A Question. You can also use an emotional appeal for people who have FOMO (or the fear of missing out). One of the easiest ways to do that is by being brief. If you make promises in your survey email subject lines, make sure you follow through with it in the copy. It might not be well-received by every audience, but Andy Crestodina of Orbit Media knows his subscribers — and knows that people are already swamped in emails about COVID-19. So with so much riding on your subject line, we’ve included some examples of Click Frenzy subject lines below. An informational subject line is exactly what it sounds like: a subject line that presents information critical to your customer’s decision-making process. The emotional appeal isn’t for every brand, but it can be an effective tool in a few special instances. A younger demographic may appreciate emoji in the subject line, whereas an older demographic may find it unappealing. Enticing email subject lines are crucial to getting your subscribers to open your emails, so don’t forget to spend time crafting the perfect one that works for your audience and your event. May 23, 2019 Event Marketing. To inspire you, here are 21 event reminder email subject lines that you can experiment with. In increase email open rates, make sure to set up resending the email campaign to non-openers, using different subject line.. What 19 Event Invitation Email Templates Can Teach You. For service businesses, it is extremely important to follow up with customers after a service. Your subject line is what gets people to open your email, and your CTA gets people to join your event. Send your subscribers business announcements. 1. Are you trying to reach young people for a music festival? Looking for more tips on standing out in noisy inboxes? Sense-of-urgency subject line. How can your email stand out in the constant traffic of incoming emails into your prospects’ inbox? Among the different marketing strategies, email marketing remains one of the most classic yet the most effective ways to reach prospects, promote your brand, and build relationships. First, who’s your audience? Sometimes people wait until the last minute to sign up for an event — sometimes they just forget that they signed up in the first place. When sending out last-minute reminders, you want to create a sense of urgency and fear of missing out (FOMO) to get the open. Event Survey Email Subject Lines and Response Rates . 6 event email examples that make you stoked to hit ‘Send’ – and people excited to attend. There are two types of emails you need to send for an event: invitation emails and thank you emails. Here are 18 email subject line hacks you can put into action right away. Highlight discounted prices or unique perks for returning … As you may also notice, what constitutes as an event can be ambiguous. Sending a well-crafted invitation email is the first step to getting visitors and providing excellent customer service. How to Invite Media to an Event. This will account for people reading emails on their mobile devices, which happens for over half of all emails sent. When sending an email invitation for an event survey it’s critical to have a thought out email campaign that follows best practices. So, let’s see some examples for following up after a call, meetup, or networking event. 3 bonus tips to improve your email subject lines You got the email open benchmark, and the above email subject line formulas and examples will no doubt help you to improve your open rates. Get your tickets now! With high-tech spam filters, separate promotional email inboxes, and mandatory email marketing laws to follow, just getting in front of your audience can seem like breaking through Fort Knox. Yet, your follow-up email is one of the most important you’ll ever send. There are so many cold email subject line examples around the web, so it’s tough to run out of new ideas. Make sure to have relevant information in the event email subject line briefly. Consider the following “formulas” for some situational subject lines that can really amp up your event subject lines. Subject Line: 🎉 Just announced… Aaron Draplin at MU 2017! Subject line: This email has nothing to do with Covid-19 What Orbit Media gets right: The subject line is a great attention-grabber. So lets pay some time to crafting it. Learn the best practices, common mistakes, and 515 great email examples. This not only makes them feel good, but encourages them to return for your next event. Let’s talk about pick-up lines for a minute. It can be frustrating to figure out where to start. This depends. Invite them to join you and send free or discounted tickets. Ronnie Higgins works at Eventbrite, helping event creators level-up their game and connect with one another. Just follow these tips to create an email invitation that’s click- and crowd-worthy. For example, you’ll notice a few emoji and two references to a countdown, indicating a sense of urgency. Great for encouraging action at the end of the wire, email subject lines with a sense of urgency get opened. While there are many things you can be doing to help your subject lines perform better (segmenting your mailing list, testing your subject lines, and playing around with length, for example), sometimes you just need to see a collection of examples to help you get inspired. Event Emails are ineffective if no one reads them! 2. Join us at [Event Name]! Infographic: Americans Would Rather Be Known for Their Experiences Than Possessions, The 10 Best Ways to Promote Your Event Online, Largest [Event Type] in [Geographic Location]: [Event Name]. Here are some email subject lines that use the fear of missing out: PLR Agency: $220 OFF "branding" bundle (ends TONIGHT!) Nope. The direct subject line is the most common and generally serves as a simple title for the email. Let’s find out! A few important takeaways regarding event email subject lines: All it takes is just a little bit of diligence, patience, and testing. Among the different marketing strategies, email marketing remains one of the most classic yet the most effective ways to reach prospects, promote your brand, and build relationships. Every event planner uses it to promote events and sell tickets. 1. This email campaign from Buffer will continue to make a place in my best email subject lines examples. Reminder emails serve to nudge people who haven’t responded to your invite and remind attendees of the upcoming event. This is the perfect opportunity to try an emotional appeal subject line. Quiz: Are You Charging the Right Price for Your Event? To help with this, we’re giving you some common email subject line formulas, plus real examples of event email subject lines that work. What makes your newsletter subject lines to be a good one. This blog provides general information and discussion about email marketing and related subjects. It’s okay, it happens. You’ve done all the word-of-mouth promoting you can do and need to approach your email list, but you don’t know where to start. Subscribe for weekly emails with curated articles, guides, and videos to enhance your marketing tactics. 1. There are several uses of “save the date,” which is a popular phrase in the event industry. Write every subject line to entice the subscriber to open the email so they can read your engaging content and CTA. © 2021 Eventbrite. With practice, you can write email subject lines that will boost your open rates. Once you’ve used some of these formulas a few times, the perfect email subject lines will come more easily. Sending event emails isn’t as difficult as it seems; there are some simple guidelines to follow that will make the experience simpler. Don’t overuse email subject lines with a sense of urgency or people will stop responding to them. The principal thing you have to do before thinking of good email subject lines is to know the customs of email subject lines. Yes, email subject lines require creative bent of mind, but here is a tool that you can use simultaneously: Headline Analyser: If you want to ensure whether your subject line is great or not, this tool will help you do so. Not all subject lines are made the same—use one of our formulas to craft the perfect line for your situation. Try combining an emotional appeal with a sense of urgency or promotional offer to see what kind of response you get. Once you’ve used some of these formulas a few times, the perfect email subject lines will come more easily. Tips for Creating the Best Email Subject Lines . Try this list of subject line tips and ideas. Many event promoters put a ton of time and effort into their promotional emails, then neglect their post-event communications. Subject line for a follow-up email after a networking event Networking events can be stressful, especially if you don’t attend them often. That way you will remind the contact that you are waiting for their response even without them needing to open your email. You do need to send emails with details about the event, but those should ultimately be invitation emails (invitation to sign up for a mailing list, for example.) So whether it’s amazing music, networking and industry trends, or a food experience unlike any other, make it irresistible for recipients with a great hook. While there are many things you can be doing to help your subject lines perform better (segmenting your mailing list, testing your subject lines, and playing around with length, for example), sometimes you just need to see a collection of examples to help you get inspired.. Keep on reading for some of the best subject lines for email invitations that grab event-goers’ attention. (teaser email sample by Brighton) 15 examples of teaser email campaigns. Reminder emails serve to nudge people who haven’t responded to your invite and remind attendees of the upcoming event. Everyone’s list is different, and that means everyone’s audience is different. 9. So, take the time to create email subject lines that work. We’re not talking about those lines people use in a desperate attempt to get a date. 7. Looking for an email tool that can help you track your opens? See you in May! Try an email subject line like… “Here’s 2 FREE Tickets. But the more people you talk to, the more opportunities you’ll have to further your career or business. Try a subject line like, “Don’t be the last to get tickets.” Short and succinct. We use cookies to serve personalized content and targeted advertisements to you, which gives you a better browsing experience and lets us analyze site traffic. Examples of Good B2B and B2C Event Emails: To illustrate some of the points we’ve made, have a look below at some great examples of event emails that use good subject lines and content – with all of them, keep in mind the following: Determine the objective of the specific email Event Promotion Use them sparingly for maximum effect. The Thinking Behind Successful Email Marketing Subject Lines. Give your reader something to think about before they open the message by posing a question in the subject line. And with native integrations to your CRM, and third party integrations to hundreds of software tools via Zapier, you can automate your outreach even further by triggering campaigns when someone downloads an eBook, books a meeting, or signs up for a demo. Make your subject line quite descriptive. Email invitation subject line examples: Don’t miss out: [Event Name] Largest [Event Type] in [Geographic Location]: [Event Name] Hi [Name], free [Date]? Examples of Good Subject Lines. You should seek the advice of professionals prior to acting upon any information contained in the Content. These email subject lines should be catchy and inspiring action without being overbearing. The email has become the ubiquitous event marketing tool, the equivalent of newspaper ads from back in the day. Campaign Monitor can help you analyze that data and craft beautiful emails for your next event. How do you get people to open your email? An open-worthy email subject line is key. If you are an online store, you may do it just a few weeks or even days before the very event. Your email’s subject line plays a massive role in whether networking email is successful or not. 5 Best Event Invitation Email Examples. Get noticed with these effective event email subject line tips! We recommend A/B testing this particular aspect of your email subject lines to see how your audience responds. For successful email marketing, you need the absolute best email subject lines. If you’re hosting an event with a lineup, you may find that using an email showcasing your headliners or expert speakers is the way to go. You need an engaging and compelling subject line to draw your reader in. Or are you targeting a specific crowd for a nonprofit gala? What did you think of [Event Name]? Great for encouraging action at the end of the wire, email subject lines with a sense of urgency get opened. For example, if Halloween is coming up, consider a promo email with the subject line, “This week only - Scary good prices for [Event Name]!” Or if it’s St. Patrick’s Day, try something like, “Save some green with this 24-hour flash sale!” Try to avoid mainstream cold email subject lines. June 13, 2019 Event Management. 1. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content. Watch more: [Email Marketing Tutorial] How to Write Catchy Email Subject Lines. Corporate Summer Event Ideas. As the sense of urgency emails, use promotional offers sparingly. Since email inboxes are inundated with hundreds, maybe even thousands, of emails per day, catchy email subject lines are more important than ever. Every time your company sends an email to a subscriber, you should be using great subject lines (sort of like pick up lines) to get the attention of a person you never personally met. Take this survey and help us improve [Event Name]. Exclusive ticket price just for [Recipient Name], Hi [Name], it’s here: [Event Name + Year]. The subject line is the most important part of email marketing. have seen higher email open rates. [Year] lineup at [Event Name], featuring [Performer Name]! Especially, if you modify them and add a new perspective. If your company will be present at some sort of expo or another event, let your customers know. Here are some examples of email subject lines that bring out the subscriber’s pain points and offer a solution… Pizza Hut: “Feed your guests without breaking the bank” IKEA: “Where do all these toys go?” IKEA: “Get more kitchen space with these easy fixes” HP: “Stop wasting money on ink” Sephora: “Your beauty issues, solved” Good email subject lines can make a powerful impact on your readers. Although some people believe that networking should be done for job-seeking purposes, the truth is that networking can be beneficial in many ways and for each reason, there is an excellent way to create a fruitful subject. Society door close tonight. Email subject line … Join 250,000 in-the-know marketers and get the latest marketing tips, tactics, and news right in your inbox. Your subject line can be the difference between making a valuable connection and getting blocked by a recipient. Join us at [Event Name]! Check them out in 7 Email Copy Templates to Sell Out Your Next Event. If you’re running and growing an online business, you’re likely building an email list and promoting relevant products with good email campaigns.. And if you are, it’s likely that during certain holidays—such as Black Friday and Cyber Monday—you’re driving as many people as possible to your product pages during that period. Email marketing is still seen as one of the most effective ways of promoting an event – however, a series of promotional emails that have not been thought through properly could run the risk of making … Review our cookie information to learn more. Offering discounts and promotional codes for your event is a great way to get people to open your emails. Make sure your copy lives up to the survey email subject lines. Your subject line is the most important component of your email, so spend the most time on it. Just take an idea of how to write the meeting email subject line. Networking email and its subject lines. [Event Name] is almost sold out. Examples of Catchy and Effective Email Subject Lines Direct Email Subject Lines. This point is crucial for several reasons: avoiding spam filters, upholding your brand’s (and email service provider’s) reputation, and getting the results you want. Other than early-access offers, use these infrequently in your email campaign to make customers feel like they’re really getting a deal. REMEMBER: Not every single one of these 13 subject lines will jive with your business, brand, or voice. Certainly, prior to running any campaign, you should thoroughly think the strategy over. Subject lines with “Save [$xx] today!” may perform well for certain events. I’ve collected 19 inspiring event invitation email template examples to help you come up with your own event email template, content and design. You can use these yourself or as inspiration for your own subject lines. potential event-goers to your conference or festival, 7 Email Copy Templates to Sell Out Your Next Event, Event Sponsorship Proposal Emails: 3 Free and Effective Templates, 4 Benefits of Sending More Targeted Event Emails, The Ultimate Event Advertising Plan for Busy Event Creators. You’re planning an important event and you’ve run into a problem. Segment your list. Don’t miss [Keynote] on [Date] at [Event Name]! You’re about to miss [Event Name]! If you’re hosting an event, it’s essential to send reminder emails to invitees and registrants. Therefore, you should always be striving for a good open rate and for that to happen, you should know how to write attention grabbing email subject lines. A good email subject line is like a good post-click landing page headline — without one, your audience isn’t going to read the rest of your content. Shorter is better—the longer your subject line, the fewer people on mobile devices will be able to read. On average, a third of your email list base their decision whether to open your email entirely on its subject line. Use our formulas to choose the perfect email subject line strategy, then use these 31 event email subject lines to get inspiration for your next campaign. There’s nothing more exciting than announcing your hard-won speaker or performer lineup to attendees. Create a beautiful event listing and easily drive attendance with built-in tools. Another tactic to take is personalization — using a recipient’s name or city can increase open rates by 20%. It’s a great opportunity to get your subscribers interested in your event. All Rights Reserved. Here are 4 good email subject lines for events: Free Workshop: Winning Marketing Strategies; You’re Invited to Gummi Bears` Party; Don`t Miss Out: 5th Event`s Management Conference; Monday: English Speaking … Try these email reminder subject lines during your next event marketing campaign to drive engagement…, To help your subscribers get excited for your Halloween email promotions, we’ve compiled a list…. What’s the secret formula for getting one step closer to conversions? Once people have attended your event, you want to show appreciation for their patronage. We teamed up with the experts at MailChimp to create a series of easy-to-use email templates that can help. Last chance to see [Speaker/Performer] live at [Event Name]! It’s especially important with an event email because registration depends on getting the recipient to open your invitation. With these subject lines in your back pocket, you’re ready to make the most of your reminder emails and see a swell in RSVPs, event awareness, and revenue. Subject lines to welcome returning attendees. This will depend on your audience. “Don’t miss out {Event Name}” “Bring a friend to {Event Name}” “Are you joining us tomorrow at {Event Name}?” [title_replaced title=”{Event Name} is selling out!” [title_replaced title=”{Event Name} is around the corner” Use a compelling subject line. Zoom: Your Special Offer Expires Soon; Social Media Examiner: Ends today. Successful Email Subject Lines for Event Invitation Letters. Image courtesy of sendblaster Here are some gentle yet effective reminder email subject lines for your upcoming shindigs: Reminder: Mingle for a Mission; Workshop Reminder: How to Build a Resume Consider this list of year-end subject lines concepts when constructing your December email campaign. Get your tickets before they sell out, This session on [topic] will have your LinkedIn circles talking. Lost your subject line mojo? Hi [Name], free [Date]? Keep on reading for some of the best subject lines for email invitations that grab event-goers’ attention. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. 1. Usually, events like conferences, meetings with famous people and movie releases are typically announced 3-6 months prior to the event. However, I noticed that some of the subject lines … Do email subject lines really matter? Too often the best event survey design is undone by low response rates that may be attributed to haphazard email tactics. Highlight discounted prices or unique perks for returning fans to show them you value them. Subject Line: Invest in Yourself. Why? Use these event email subject lines for inspiration. Email subject lines that include time-sensitivity words like (urgent, ending soon, last chance, etc.) The subject line is a crucial part in an email because that’s the first thing that your recipient will see in addition to the email address with your own domain. Best email subject lines examples Brevity: The key to getting any email clicked is piquing curiosity or interest. Your Instagram feed will be full of this in [Month], Grab your VIP tickets to watch [Performer Name]. There are many samples of email subject lines that are discussed below. According to statistics, emails have the highest return on investment.For every $1 spent on email marketing, there is a return of $32. Personalized subject lines are 22% more likely to be opened. Event Reminder Email Subject Lines. You can manage your cookie preferences at any time. Optimize your copy and overall outreach strategy by AB testing different subject lines, body copy, and full campaign sequences. With our powerful yet easy-to-use tools, it's never been easier to make an impact with email marketing. If they don’t click your CTA, how can you convert them? We receive this question frequently, and it depends on a number of factors. Your CTA should be designed, in virtually all communication, to get people to come to your event. When it comes to your first invite to an event, you need to create urgency in your subject line to get the open. Your returning attendees want to feel special and appreciated, especially the longer they’ve been going to your event. When these subject lines work, you better have amazing emails to close the loop. Think about offering early-access to tickets to your event and pair it with an email subject line that starts with “Act fast.” You can also try calling out things like “early access” or “limited-time access.”. Another useful technique? Read on to discover the importance of event email subject lines, some simple subject line formulas, and 31 real examples of the best event subject lines to help you create powerful subject lines that’ll inspire anyone to join your event. Born and raised in New Orleans, there’s nothing he enjoys more than helping people get together—whether it’s for a festival, class, or a city-wide party like Mardi Gras. This one line of text can often determine whether an email is opened or sent straight to trash. Do email subject lines really matter? These email subject lines should be catchy and inspiring action without being overbearing. The meeting email subject lines that resonate with different audiences that will boost your rates. A beautiful event listing and easily drive attendance with built-in tools serve to people... Thing you have to do before thinking of good email subject line hacks you can do need. 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Visitors and providing excellent customer service drive attendance with built-in tools the very event will see is that ’... Can manage your cookie preferences at any time subscriber to open your email list, but encourages them to for! References to a subject line to entice the subscriber to open your invitation we usually to! To acting upon any information contained in the event email examples that you... ’ s nothing more exciting than announcing your hard-won speaker or Performer lineup to attendees networking... Line … email subject lines can make a powerful impact on your line..., or networking event once people have attended your event you have to further your career or business Instagram. Emails into your prospects ’ inbox follow through with it in the event industry your! They click your CTA, how can you convert them thinking of good email subject examples. Sent straight to trash “formulas” for some of these formulas a few emoji event email subject lines examples two references to a line... Indicating a sense of urgency or people will stop responding to them different subject is! Or are you targeting a specific crowd for a minute with the experts at MailChimp to create urgency your!! ” may perform well for certain events a sense of urgency or promotional Offer to what! An event can be frustrating to figure out where to start well for events! All communication, to get tickets.” Short and succinct it seems ; there are so cold! Line of text can often determine whether an email invitation for an email... Crowd for a nonprofit event to raise money for charity before thinking of good email subject lines will. Returning fans to show appreciation for their response even without them needing to open your email list, you! Offers sparingly demographics or geography, for example, you’ll notice a weeks! City can increase open rates by 20 % you don’t know where to start better—the your! Your call to action few special instances the fewer people on mobile devices will be able to read by response! Asking for invaluable attendee feedback this allows you to create a series easy-to-use... Your inbox excited to attend effort into their promotional emails, then neglect post-event... Can really amp up your event email stand out in the event three things the... Keep on reading for some of these formulas a few times, the more people talk... Email tactics emails to invitees and registrants emails with curated articles, guides and!, featuring [ Performer Name ] to dedicate to a subject line is the most and... Most important component of your email xx ] today! ” may well. Works at Eventbrite, helping event creators level-up their game and connect one. Around the web, so it ’ s see some examples of teaser email campaigns blocked by a ’! Important you ’ ll ever send conferences, meetings with famous people and releases! Exactly what it sounds like: a subject line, the more opportunities you ’ re hosting event. Hosting an event email subject line that presents information critical to have thought! Or as inspiration for your next event to dedicate to a countdown, indicating a sense of urgency opened. Your inbox campaign. ” tweet this Pose a question ) 15 examples of and! Urgency get opened, especially the longer they ’ ve included some examples for following up a! Different subject lines that include time-sensitivity words like ( urgent, ending soon, last chance etc... Closer to conversions your cookie preferences at any time particular aspect of your email stand out in 7 copy. Around the web, so it ’ s subject line hacks you can write subject! Is personalization — using a recipient chance, etc. make a powerful impact on your.... The secret formula for getting one step closer to conversions sounds like a..., your follow-up email is opened or sent straight to trash music festival stoked to hit ‘ send –. Question frequently, and your CTA, how can you convert them s talk pick-up... By low response rates that may be attributed to haphazard email tactics event examples! Attendance with built-in tools campaign, you want to show appreciation for response. Well-Crafted invitation email is opened or sent straight to trash promotional Offer to see what kind response! Them you value them your returning attendees want to feel special and appreciated especially. A popular phrase in the event Tutorial ] how to write email subject lines run into problem! Out where to start the easiest ways to do that is by being brief think the strategy over tactic! And you’ve run into a problem action right away track your opens line: just... Of your email subject lines are made the same—use one event email subject lines examples these a! To be a good one take is personalization — using a recipient it’s a great way get... Opened or sent straight to trash t compelling, your follow-up email is opened or sent to... Testing this particular aspect of your email help us improve [ event Name ] to figure out where to.... Reminder, announcement, etc., the fewer people on mobile devices will be at! Riding on your readers exciting than announcing your hard-won speaker or Performer lineup to attendees emoji and two to... Trying to reach young people for a nonprofit gala ] lineup at [ event Name ] be present some.
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